Views

Media

Time to revisit the News of the World debacle. Or, more correctly, the controversy surrounding its owners, News International, now that the paper is dead and a series of hearings are going on in London into the wider behaviour of the media. Read more >
When a journalist calls, there are a couple of critical things to work out... Read more >

Social Media

In the world of social media, where all faults are amplified and all voices equal, it is common to feel you have no control over how you are seen and heard. Senate partner Tracey Bridges explains how a strong sense of identity and self-control help organisations maintain grace under fire. Read more >

Social Marketing

Here’s a little demonstration of one of our main lessons about social marketing; people will only embrace change when the alternative you offer is easy and enjoyable. Read more >

Reputation

In his book, New Strategies for Reputation Management, Andrew Griffin, chief executive at United Kingdom communications firm Regester Larkin, (with which Senate is affiliated) likens the way business leaders talk about reputation to the lip service given to energy saving light bulbs. In the United Kingdom at least, 65% of people say they buy planet-friendly bulbs, even though actual sales only account for 20% of the market.   Read more >
Scaffidi Hugh-Jones (SHJ) and its New Zealand partner Senate, have been selected to join the world’s leading group of independent public relations consultancies, Public Relations Organisation International (PROI).  Read more >

Finance

Good communication with the investment market and business media has a significant impact on a company’s share price and its ability to raise capital. Read more >

Change

Many organisations use workshops or large group meetings to resolve difficult issues, brainstorm and create new ideas, or develop strategies to guide their work. Getting the most out of a workshop involves good design and great facilitation. In this article, Senate Partner Tracey Bridges offers some thoughts on getting it right. Read more >
We know that a disciplined and proven change management process helps engage people – including those who are potentially in a position to derail the change. Read more >